Fashion photography is among the highest-paying and most consistent occupations available to a pro photographer. A skilled photographer is required for anything from catalogs to internet websites to showcase their merchandise and models. As the clothing is the most significant aspect of these photographs, the lighting necessitates a somewhat different setup than a typical model photo session. There seem to be three excellent techniques to light fashion shots, with the cost and complexity of the setup rising. With the proper setup and expertise, all three of the mentioned lighting setups will create excellent-looking photographs. This post will also serve as a guide for lighting setups for apparel product photography.
Fashion Photography Lighting Techniques
Some of the best lighting setups for fashion shoots are mentioned below:
- Window Lighting Setup
The most simple and cheapest fashion photography lighting setup is natural light which comes through windows. If you have big window screens, then the sunlight will cast shadows, and the result of the photos will be affected; on the other hand, if the window is too small, there will not be enough brightness required to take photos. So, make sure that the windows must not be too small or big.
- Single Light Setup
In the case of a window lighting setup, you are highly dependent on the sun. So, if you want a less expensive lighting setup, then a single light setup is the solution. And also, shooting places with windows is no longer a requirement. While using a single light setup, the camera must be focused directly towards the model’s face, and the light must be mounted on the top to avoid any shadows while taking photos.
- Ring Light Setup
This type of setup is very affordable and multipurpose. The ring light can be used for close-up photo shoots plus its ” ring” feature creates a circular effect on the model’s eyes and eventually providing a dynamic look. Plus, it can be used in front of a black background to create a “halo” effect which can only be achieved through this setup. So, it’s a unique setup that should be considered while doing fashion photography.